Last modified: February 8th, 2016
- Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
- We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
- We will only retain personal information as long as necessary for the fulfillment of those purposes.
- We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
- Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
- We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
- We will make readily available to customers information about our policies and practices relating to the management of personal information.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.
INFORMATION THAT WE MAY COLLECT
Personally Identifiable Information:
We may collect the following information when you sign up with a Loreful Offering: first name, last name, date of birth, email address, mailing address, phone number, credit or debit card information or other payment details, depending on your form of payment.
When a user accesses a Loreful Offering, we may collect technical information about the user’s device, such as the IP address that requested the display of the Loreful Offering, the operating system type, and the identifiers associated with the device.
Sign Up and Survey information:
Any information you provide to us, and any information you choose to share about yourself as part of your use of any Loreful Offering, may be stored as entered.
Cookies and Web beacons:
Cookies are text files that we and our service providers may place on your device’s browser to enable our systems to recognize your browser and to provide features such as storage of items in your shopping cart between visits, personalized Loreful advertisements on third party websites and mobile applications, and personalized third party advertisements within certain Loreful Offerings. We may use Adobe Flash cookies to remember your settings, preferences and usage within a Loreful Offering. Web beacons, clear .gifs or similar technologies are small pieces of code that we and our service providers may place on a Loreful Offering to monitor and collect data about visitor behavior within the Loreful Offering.
Cookies and Web beacons:
We may receive a confirmation when you open email from Loreful, if your computer supports such capabilities. We may also track other types of information, such as what games users download and install, any download errors, what games users purchase, how long our users have been participating in any Loreful Offerings, the last time a user accessed a Loreful Offering, user behavior and gameplay, whether a user has won any of our games, sweepstakes, contests or other promotions featured on a Loreful Offering, ad response measurement and other Loreful Offerings analytics.
Social Networking Sites:
If you access a Loreful Offering via a third party social networking site (a “Social Game”), Loreful may receive information about your social networking site profile, including without limitation the information you make publicly available, your social networking site user ID, your first, last and user names, profile and cover photos. If you invite new members into your Social Games network or send messages through Social Games, we may collect the information associated with those messages, including your friends’ social networking site user IDs, email addresses and content.
When you download or access Loreful Offerings via a mobile device, we and our service providers may receive information about your location (based on your IP address) and your mobile device, including various unique identifiers associated with your device, hardware type, the version of your operating system and your in-game activity. We and our service providers may use this information to provide you with personalized advertising and other content, including advertising and content based on your location.
Aggregated, Anonymous Information:
We may collect aggregated, anonymized information via Loreful Offerings that does not identify any single user or device.
USE AND SECURITY OF COLLECTED INFORMATION
We may use your username, email address, and password to uniquely identify you as a user on a Loreful Offering, to provide you with services and to process transactions. We may use or display your username and icon or profile photo, if applicable, for the purposes of rankings, competitions or sweepstakes, chat identification, and/or game high scores. We may use your date of birth to confirm your eligibility to participate in Loreful Offerings.
We may use information collected to calculate aggregate, anonymized statistics about our user community for the purpose of enhancing our Loreful Offerings, or for security purposes.
If you access a Social Game, we may use your social networking site profile ID to link your social networking site account with your activities within the Social Game or offer personalized Loreful advertisements on the social networking site. We may use your social networking site first, last and user names and icon to identify you to the social networking site account you’ve linked to your activities within the Social Game, as well as for the purposes of rankings, competitions, sweepstakes, game high scores and/or identification to your social network.
If you access a Social Game and provide us with another person’s contact information for purposes of delivering information through a Social Game, we may use this information to contact and, if necessary, remind that person that she or he has been invited to join a Social Game or received content through a Social Game. All invitees are provided with the option not to receive further invitations from Loreful.
We at Loreful take reasonable measures to help protect the information we collect from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
We may share customer information with Loreful Affiliates, and as described below.
Third Party Marketplaces and Service Providers:
We may disclose your personal information as well as aggregate, anonymous information to third party business partners, marketplaces, and third parties who perform services for us, such as credit card processing, prize fulfillment, delivering packages, sending postal mail, collecting and analyzing data, providing search results and links (including paid listings and links), and providing advertising and marketing assistance, including serving ads on our behalf on third party websites and mobile applications and serving ads on behalf of third parties within certain Loreful Offerings. Those third parties have access to your information only as necessary to perform their functions, and for no other purposes.
As Loreful continues to grow, we might sell or buy certain subsidiaries and/or business units. In such transactions, customer information is generally one of the transferred assets. Also, in the unlikely event that Loreful or substantially all of its assets are acquired, customer information would in most cases be one of the transferred assets.
Protection of Loreful and Others:
Promotional email communications:
When you create a customer account or provide access to your email address via a Loreful Offering, you may be automatically registered to receive one or more of our promotional e- newsletters. Note that when you provide an email address through a Loreful Offering, we treat that as a request to be enrolled in one of our promotional e-newsletter lists, even if you previously opted out of receiving newsletters from us, but if you change your mind and wish to opt out again, you may do so at any time by clicking the “unsubscribe” link at the bottom of any newsletter and then following the instructions provided. If you express interest in a Loreful Offering by clicking on a banner within a newsletter, you may be automatically registered to receive newsletters relating to the Loreful Offering that appeared in the banner.
At any time, you may opt-out of receiving a newsletter by selecting the “unsubscribe” link at the bottom of any newsletter. We treat each Loreful Offering individually, so if you are receiving mailings from more than one Loreful Offering, if you want to unsubscribe you must do so with respect to each individually. You may also contact us at http://www.loreful.com/. Please note that we reserve the right to send you non-promotional, account or administrative emails even if you opt out of receiving promotional e-newsletters.
Cookies, Online Advertising and Analytics:
Most mobile devices provide the ability to opt out of the collection and use of information from the apps you use for purposes of serving ads targeted to your interests. For more information, and to exercise these choices, consult the settings on your device.
With respect to Social Games, you may manage your own social network privacy preferences through your social networking site account.
Loreful Offerings may allow you to play or share information through social media (such as by logging in through a social media account or using a “Like” button”) or contain links to social media services or other third parties. The use of these features and links are subject to the privacy policies of those companies and your settings on those services. Loreful has no control over, and is not responsible for, the information submitted to or collected by social networks or other third parties. We encourage you to review those third party privacy policies to understand the way your information may be collected and handled by such third parties.
CHAT & MESSAGING
Loreful Offerings may operate message boards and/or chat areas where users can exchange ideas and communicate with each other. When posting to a message board or chat area, the information is being made publicly available in an online environment. Any information posted is the sole responsibility of the individual user.
Loreful Offerings are designed to avoid the collection and use of “personal information” as defined in the Children’s Online Privacy Protection Act (“COPPA”) from children under 13 other than for support of internal operations. We do not knowingly collect personal information from children. If you are under 13, you may not register for an account or otherwise provide any personal information to us.
PERSONAL HEALTH RECORD MODEL PRIVACY NOTICE (PHR)
Loreful Offerings comply with the Personal Health Record Model Privacy Notice. To learn more about the PHR please visit: https://www.healthit.gov/policy-researchers-implementers/personal-health-record-phr-model-privacy-notice
To view Loreful’s PHR Privacy Notice and how we use your PHR information, download a PDF of our notice at: http://loreful.com/mpdf.pdf
AGREEMENT WITH LOREFUL POLICIES